FreshUp Milk Fresh milk. Daily. At your doorstep.
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Privacy & Data Protection

Privacy Policy

This Privacy Policy explains how FreshUp Milk collects, uses, and safeguards your information when you use our mobile app and website for daily fresh milk delivery.

Last updated: 06 December 2025 Applies to: FreshUp Milk App & freshupmilk.in

2. Data Controller & Owner Details

For the purposes of applicable data protection laws in India, the data controller and owner of this Platform is:

  • Owner / Proprietor: JATIN KUMAR
  • Brand Name: FreshUp Milk
  • Website: https://freshupmilk.in
  • Contact Email: support@freshupmilk.in
  • Country: India

JATIN KUMAR is responsible for determining the purposes and means of processing personal data collected through the FreshUp Milk Platform.

2. Information We Collect

2.1 Personal Information

We may collect the following personal details when you register or place an order:

  • Full name
  • Mobile number
  • Email address
  • Delivery address (House, Street, Area, City, PIN Code)
  • Profile information (e.g., preferences, subscription details)
  • Payment-related information (UPI or wallet details – we do not store full card/bank details)

2.2 Usage & Device Data

When you access our app or website, we may automatically collect:

  • Device information (device model, OS version)
  • IP address & approximate location
  • Log data, app usage, and interaction data
  • Browser type and version (for website users)
  • Cookies and similar tracking technologies

2.3 Location Information

With your permission, we may access your device location to:

  • Check service availability in your area
  • Improve delivery accuracy and timing
  • Provide a better and faster delivery experience

You can disable location access anytime from your device settings; however, some features may not work correctly without it.

3. How We Use Your Information

We use the collected information for the following purposes:

  • To create and manage your FreshUp Milk account
  • To process and deliver your daily milk and related orders
  • To manage subscriptions, paused days, and delivery schedules
  • To process payments and send payment confirmations
  • To send important notifications (order status, delivery updates, offers, etc.)
  • To provide customer support and respond to your queries
  • To improve app and website performance, features, and user experience
  • To detect and prevent fraud or misuse of our services
  • To comply with applicable laws and regulations in India
We do not sell or rent your personal information to any third party for marketing or advertising purposes.

4. Sharing Your Information

We only share your information in limited circumstances, as described below:

4.1 Service Providers

We may share information with trusted third parties who help us to:

  • Process payments (UPI, wallets, payment gateways)
  • Send SMS/OTP or notifications
  • Provide analytics and app performance monitoring
  • Support delivery and logistics operations

These partners are required to handle your data securely and use it only for the services they provide to us.

4.2 Legal & Safety Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including:

  • To comply with a legal obligation or court order
  • To protect and defend the rights or property of FreshUp Milk
  • To prevent or investigate possible wrongdoing in connection with the service
  • To protect the personal safety of users or the public

5. Data Security

We take reasonable and appropriate security measures to protect your personal information, including:

  • Use of SSL/HTTPS for secure data transfer
  • Secure servers and restricted access to data
  • Encryption and industry-standard safeguards where applicable

While we strive to protect your information, no method of transmission over the internet or method of electronic storage is 100% secure. We continuously work to strengthen our security practices.

6. Your Rights & Choices

You have certain rights regarding your personal data, including the right to:

  • Access and update your account information from within the app
  • Request correction of inaccurate or incomplete information
  • Request deletion of your account (subject to legal obligations)
  • Opt out of non-essential marketing notifications
  • Control app permissions such as location, notifications, etc.

To request account deletion or raise any data-related concern, you can contact us at: support@freshupmilk.in

7. Children’s Privacy

Our services are intended for individuals above the age permitted to enter into a valid contract under applicable laws. We do not knowingly collect personal data from children under 13 years of age.

If you believe that a child has provided us with personal information, please contact us so that we can delete such information.

8. Cookies & Tracking Technologies

Our website and app may use cookies or similar technologies to enhance your browsing experience, remember your preferences, and understand how you use our services.

You can choose to disable cookies through your browser settings, but some parts of the website may not function properly if cookies are disabled.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or for other operational reasons.

Any changes will be posted on this page with an updated “Last updated” date. Continued use of our app or website after such changes indicates your acceptance of the revised policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, you can contact us at: